Learn the 10 common mistakes B2B marketers make when measuring total addressable market (TAM) and how to avoid them.

Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...

Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to a ...

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms on Google search in the US in the 12 months ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

USAA has earned the highest customer service ratings from US consumers for the second year in a row, according to a recent report from Temkin Ratings. The company's banking operations took the top ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...

Marketing Content - Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find ...

Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights ...

Marketing Content - Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and ...

Most marketers (62%) report being at least somewhat satisfied with their ability to measure the return on investment (ROI) of sponsorship and event marketing initiatives, according to a recent report ...