Performance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the ...
Fred Olsen Cruise Lines used a hybrid AI approach for its latest campaign to create efficiencies without sacrificing its ...
Canva has appointed Meghan Gendelman to the newly-created role of chief marketing officer for B2B, strengthening its ...
From the emergence of “closed platforms” to the need to “re-weight spend”, what are the marketing implications of banning ...
Claudine Cheever joins Pinterest from Amazon, while Pinterest’s former CMO Andréa Mallard takes on a new role at Microsoft AI ...
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