In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

Jaclyn Beavis is now marketing director for mobile and broadband business Sky Connectivity, while Steff Bryant is named ...

For only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race ...

In the latest episode, Elf Beauty’s chief brand officer explains how a purpose-led marketing strategy and diverse leadership ...

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...

Without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually ...

The seeming incompatibility between seniority and flexibility means mothers are being forced out of careers they’ve spent ...

With market share growth defined as the function’s “most important” job, could marketers be succumbing to short-termism and ...

New Women’s Sport Trust data reveals 9.96 million consumers are more likely to purchase from women’s sport sponsors, up 2% ...

The newly created role brings together Primark’s customer and digital teams, following increased emphasis on the retailer’s ...

After being promoted to chief customer officer, Becky Moffat explains the changes to HSBC’s “recalibrated” marketing function ...