Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value ...

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

Brands are largely not currently recorded as assets on the balance sheet of businesses, meaning marketing spend gets expensed ...

Financial Times. With an experienced background in the media industry, particularly in digital transformation and ...