Google's latest Gemini upgrade moves voice closer to a central interaction mode for Search, adding a new wrinkle to SEO.

Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop.

Google's December 2025 core update leads this week's SEO Pulse, alongside Preferred Sources expansion and social insights in ...

Marie Haynes maps the coming shift toward agentic SEO, outlining the practical skills and experimentation SEOs need now ...

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

Discover why the "bad portions" of the user journey are the ones that tend to be remembered, and what to do about it.

Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them.

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.

Declining organic traffic and rising crawl demands show why executives are reevaluating content economics and pursuing deals, ...

Google faces an investigation into whether its AI practices breach EU competition rules prohibiting the abuse of a dominant ...

Internal OpenAI data shows ChatGPT increasingly surfaces publisher content while eliminating the need for users to click ...