As running transforms from a casual hobby to a multi-crore ecosystem, ASICS India’s Saurabh Sharma explains the brand’s move ...

Behind celebrity campaigns selling Dubai, Abu Dhabi, and the Maldives is a data-backed strategy shaping Indian travel. This ...

The report says Google’s AI Overviews are reshaping visibility in AI, IoT, fintech and automation, making zero-click results ...

The partnership begins this season and will run for three years, where the brand will appear as the front-of-jersey sponsor ...

As part of the campaign, Troovy invited kids across India to imagine new snacks, turning one child’s idea into a real product ...

Following her departure, creative leadership responsibilities in Singapore will be integrated under Daniel Kee, with support ...

Launched in collaboration with Haldiram’s, the initiative positioned Soan Papdi, Kaju Katli, Chana Barfi and Peda as ...

Search data shows most users are still learning about ESG, with traditional Indian moral narratives making up 96% of ...

The appointment aims to deepen the brand’s connection with younger consumers, including Gen Z and millennials, who are ...

The agency will manage the brand's social media on Facebook, Instagram and YouTube, along with creative campaigns, content ...

The restructured agency will represent talent across film, music, sports, digital media and live entertainment, with Uday ...

In its latest campaign, WhatsApp positions voice notes as a primary tool for rural India, building an empathetic ecosystem to ...