Betting operator Betano has been named as tournament supporter of the 2026 Fifa World Cup with rights to activate in Europe and South America.

The Vietcontent agency has been named the preferred bidder for men’s Uefa club competitions broadcast rights in Vietnam from 2027-28 to 2030-31, SportBusiness understands.

German supermarket chain Lidl has stepped up its association with Uefa by becoming a men’s national team competitions sponsor, while owner Schwarz Group has agreed a wider strategic corporate ...

Danish IT supplier Netcompany is set to become the new title sponsor of the Ineos Grenadiers pro cycling team, taking on a significant slice of the team’s budget.

The International Cycling Union (UCI) has launched a consultation on the future of the organisational model for professional road cycling, in a move designed to increase media exposure and revenue ...

Lega Serie A has edged closer to acquiring a majority stake in a fantasy football platform after a move to invest in Fantacalcio was backed at a league shareholders’ meeting today (Monday).

Swiss premium sportswear brand On has committed around CHF20m ($25.7m/€21.8m) as the first private partner of the Swiss bid to host the Olympic and Paralympic Winter Games in 2038.

The Ultimate Fighting Championship (UFC) has found new exclusive media homes in Indonesia and Vietnam, as it continues its sales process across the Asia-Pacific region.

Mercedes F1 has signed up Microsoft in a high-profile agreement that sees the firm continue to place AI at the centre of its activity in sport.

Golf's Ladies European Tour (LET) has announced the appointment of DP World Tour executive Tom Phillips as its CEO, replacing Alexandra Armas who departed the role last year.

Paris Baguette has extended its strategy of sponsoring football teams with strong Korean links to the US through a new deal with Los Angeles FC.

Kings League, the seven-a-side celebrity-driven competition launched by former Spain and Barcelona player Gerard Piqué, has struck a global broadcast deal with streaming platform DAZN.