This report summarises what we at WARC learned from Creative Impact 2026, and the wider Festival.

WARC's Paul Stringer is joined by Recast's Michael Kaminsky to discuss trends in marketing measurement.

A recent study highlights the importance of integrating media and creative quality to enhance advertising effectiveness. A recent study highlights the importance of integrating media and creative ...

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

The world’s best companies and campaigns for creativity, according to the WARC Creative 100.

TikTok US ad revenue is projected to reach $14.5bn in 2026 and grow to $16.7bn next year. The US will account for 38% of TikTok’s global ad revenue this year; However, US year-on-year growth trails ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Part of WARC’s Evolution of Marketing ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

Part of the Marketer's Toolkit 2026, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.