Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.

On the "New Heights" podcast, Taylor Swift dished about her relationship with Travis Kelce, career highlights and her "The Life of a Showgirl" album.

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