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Beyoncé, Sydney Sweeney and Levi

I watched Beyoncé and Sydney Sweeney’s jeans ads – only one got Gen Z right

Meanwhile, American Eagle and Sydney Sweeney aimed for quirky wordplay, a joke that didn’t land, and got a PR headache. The ad, which opens with Sweeney discussing her “great genes” before revealing it’s actually about “jeans,” ignited immediate backlash. Critics accused it of evoking eugenics rhetoric and idealising white beauty standards.

The Times of India on MSN · 2d

Did Beyoncé's Levi's ad take a dig at Sydney Sweeney's American Eagle jeans campaign?

Sydney Sweeney's American Eagle ad, featuring denim looks, sparked controversy over its tagline, deemed by some as promoting eugenics. Now, Beyoncé's past Levi's campaign resurfaced, drawing comparisons due to similar denim styles and poses.

Billboard on MSN · 2d

Megyn Kelly Slams Beyoncé's ‘Artificial' Levi's Campaign While Praising Sydney Sweeney's Jeans Ad

Denim aside, this isn't the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny's Child alum of "playing victim" after Bey included footage of Kelly dissing her in visuals for the Cowboy Carter Tour.

7d

Beyoncé Pulled In As Sydney Sweeney “Genes” Ad Continues to Roil America

As the political lightning rod of Sydney Sweeney and American Eagle's jeans collaboration continues to conduct controversy ...

1d

Beyoncé's real 'Levii's Jeans' are ready for purchase: How to shop Levi's collab

Beyoncé's latest collab is here and it's denim on denim on denim. The musician's "Levii's Jeans" are available online now.

4don MSN

Sydney Sweeney Ditched The Jeans For A Princess Ballgown This Weekend (And I'm Most Obsessed With Her Hair)

Alongside Sydney Sweeney, the film stars Paul Walter Hauser, Halsey, Simon Rex, Eric Dane and more in a crime thriller that ...

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