The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Channel admins can now enable monthly subscriptions for exclusive content. If you have a channel on WhatsApp, instead of just ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

WhatsApp announced it will begin displaying ads in the app’s Updates tab as part of Meta’s effort to generate more revenue.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.