As marketing gets more challenging and talent churn accelerates, agency selection takes on more urgency. The conventional approach -- picking agencies for the moment in reaction to leadership or ...

For years, companies hired agencies in silos. One firm handled branding. Another managed media. A third owned web development. Sales operations lived somewhere else entirely. Leadership teams often ...

As client value shifts toward strategic thinking, creative judgment and real collaboration, agencies are rethinking hiring, ...

P&G, the world's largest advertiser, continues to try to shake up marketing, which has been evident in its efforts to demand greater transparency in digital marketing and in previous moves that, like ...

Coco Rocha, a model who has a management and ownership stake in Nomad Mgmt Modeling Agency and has served as brand director, works with models to help them develop strategies for their careers. She ...

You may not know Kamla-Kay McKenzie’s name, but there’s a good chance you know her face. As a working agency model in both the U.S. and South Africa, she’s represented emblematic brands from the ...

Artificial intelligence’s ability to speed up mundane tasks, bring ideas to life faster and drive down costs is a dream for advertisers under pressure to save money while producing exponential pieces ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...