If you've been considering buying a Lexus but can't seem to get over the price, maybe consider these Toyota alternatives that ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

All the features in macOS 26 Tahoe, compatibility, problems, what's in macOS 26.2, and what's coming in macOS 26.3.

Mobile has become a key shopping and browsing experience for the majority of consumers worldwide: A 2025 study found that ...

Unlike VantAI, Amneal has kept its name, focusing its changes instead on its visual identity. The company, which sells ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

It’s 2026 and fast fashion is out! Your favorite fashion brands should let you recycle your old clothes. We are better off donating and recycling our garments than throwing them into landfills.

An updated edition of the Oct. 29, 2025 article. The natural foods industry has undergone a remarkable transformation, shifting from a niche market to a mainstream powerhouse driven by rising consumer ...

As winter settles in and daylight fades early, Americans long have turned to books for comfort, curiosity and company. The good news this holiday season is that the bookstores that make that habit ...

In today’s competitive market, a brand name is more than just a word—it's a powerful tool that shapes perception, builds recognition, and drives customer loyalty. But what exactly is a brand name? Why ...