TikTok is testing a paid micro-drama app called LimeShorts. The company is experimenting with different pricing models.

Experiential marketing is the breakout winner of the 2026 World Cup as brands turn fan zones into sales. Here is the playbook ...

Deliberate typos and mispronunciations can drive engagement—but the tactic can attract the wrong kind of attention.

From cameos in K-pop videos to cooking chimichangas with celebrity chefs, movie stars like Ryan Reynolds are trying ever-more ...

YouTube, one of the world's biggest entertainment businesses, continues to turn in double-digit increases in ad revenue.

As AI reshapes online search and advertising, Seattle startup MediaPact is building a marketplace to help brands and ...

As co-founder, COO, and head of product at Clip Tech, Nicolai Amirzadeh aims to establish clipping as a respected discipline ...

Eternal reported a significant jump in its revenue and profit for the first quarter of FY27. This and more in todays ETtech ...

Paid social is a leading digital marketing option for brand awareness and product discovery. Here’s how AI is taking it to ...

Explore how Snapchat is redefining digital advertising by prioritizing meaningful conversations over passive content ...

A strong hook only gets you so far. Learn how open loops, storytelling, and gradual reveals can keep viewers watching.

A practical workflow for product teams creating AI video ads for mobile audiences, with guidance on small screens, captions, ...