Experience 36-hour 10DLC approvals, AI-driven personalization, and seamless automation with DMText — elevating SMS ...

Click rate misses the real email security risk: what attackers can do after they access a mailbox. Material Security explains ...

If you're still judging email performance by open rates, it's time to catch up. Apple’s iOS 15 put open rates on life support, and iOS 18 pulled the plug. With Apple devices responsible for nearly ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Email list segmentation is a powerful marketing strategy that can significantly improve the engagement rates of your campaigns. By dividing your email list into smaller, more targeted groups, you can ...

When you’re an email marketer, you spend most of your time creating ways to make your emails more engaging. You may hyperfocus on finding the perfect GIFs for your email or write 10 different subject ...

In the dynamic world of e-commerce, mastering customer data is crucial for success, especially on platforms like Shopify. Customer segmentation involves categorizing customers based on shared ...