Former Geico Caveman McManus Woodend's latest career move might come as a surprise. The commercial character's actor is doing something unexpected.

Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Commercial production has long been crucial to sustaining entertainment workers in the Los Angeles area. But it continues to plummet. By Nicole Sperling Reporting from Los Angeles Diane McArter runs ...

A sister company of the largest U.S. truck manufacturer has partnered with one of the most recognized insurers on the market to develop a connected insurance solution that streams telematics data to ...

When the NFL decided to add commercials to RedZone Channel — which had long been advertised as “Seven hours of commercial-free football” — the spin from the league was that these commercials would be ...

Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...

NFL RedZone has long been a football fan's dream: From 1 p.m. until 8 p.m. every Sunday, the live broadcast provides a look in during the most pivotal moments of every game. You experience every ...

The blockbuster billion-dollar deal between ESPN and the NFL means seven hours of commercial-free football are probably gone forever. The last great sports channel has most likely bitten the dust. The ...

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...