If you or someone you know loves building LEGO sets, this deal is absolutely worth checking out.

A top 30 Hero Toys for 2026, unveiled at the start of the industry’s Toy Fair event, also included at least two products with ...

The LEGO Group brings an epic showdown with the launch of the LEGO The Legend of Zelda: Ocarina of Time — The Final Battle ...

Critics worry Lego’s new Smart Bricks will dull children’s imaginations by replacing free play with lights and sounds. That ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Has it really been around 35 years since Nintendo released its seminal portable console? Apparently, that's long enough for people to start forgetting what the Game Boy actually looked like, based on ...