Liberty Mutual has been using the oddball pairing of Doug and LiMu, the CGI emu, since 2019 — around the time Novlan helped ...

What's yellow, fluffy and has a name that's likely to get stuck in your head? The insurance sector's newest TV star. Liberty ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

Liberty Mutual Insurance today introduced Liberty Biberty™, a new brand character inspired by a familiar phrase that has ...

Good Sam is a membership club and RV insurance agency. A membership provides various discounts, such as campground, fuel and ...

Liberty Mutual's CMO Jenna Lebel explains how the insurance brand's flubbed line has turned into its latest mascot.

Liberty Mutual Reinsurance Group (LM Re), part of Liberty Mutual Insurance Group, has announced the appointment of Tom ...

Electric vehicle owners in Massachusetts face the challenge of getting affordable car insurance at a time when the state is ...

The move taps into one of the country's fastest-growing metro areas and a thriving collector car insurance niche ...

Korra, the Software-as-a-Service (SaaS) platform from Ledger Investing that is focused on casualty ILS, has announced that it ...

As the insurance industry races to make the best use of AI, some areas of caution are emerging. Unlock this article and get ...