Liberty Mutual has been using the oddball pairing of Doug and LiMu, the CGI emu, since 2019 — around the time Novlan helped ...

What's yellow, fluffy and has a name that's likely to get stuck in your head? The insurance sector's newest TV star. Liberty ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

Liberty Mutual Insurance today introduced Liberty Biberty™, a new brand character inspired by a familiar phrase that has ...

Good Sam is a membership club and RV insurance agency. A membership provides various discounts, such as campground, fuel and ...

I never thought I’d be writing this as a proud Los Angeles homeowner. Last week, I received notice from Liberty Mutual that ...

Liberty Mutual and Nationwide offer customizable car insurance policies. However, Liberty Mutual offers a larger selection of discounts to help you save on your premium.

Liberty Mutual's CMO Jenna Lebel explains how the insurance brand's flubbed line has turned into its latest mascot.

Liberty Mutual Reinsurance Group (LM Re), part of Liberty Mutual Insurance Group, has announced the appointment of Tom ...

The agents that report increased client retention are also more likely to have a positive opinion of using AI, according to ...