Do you know your own shoe size? You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Nike thinks it can change that with a new addition ...

Thirty years after first introducing the line of performance apparel known as FIT, Nike is launching a successor bolstered by its most advanced technology. FIT ADV marks a new era for Nike apparel not ...

Nike Standard Issue Dri-Fit Hoodies are now just $46, 49% off their regular price of $90. These heavyweight French terry ...

Nike is changing the game to make sure you never have to wear a pair of badly fitting sneakers again. Research suggests that more than 60% of people are in the wrong size shoes, creating a friction in ...

We may earn a commission when you click links to retailers and purchase goods. More info. According to Nike, 60% of people are wearing the wrong size shoe. I’m not sure how that’s possible, but that’s ...

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Buying shoes online is a risky business, as it's hard to know if they'll fit once they arrive on your doorstep. Nike is attempting to address that issue, with its app-based and artificial intelligence ...

Nike's status as a technology company has almost overtaken its status as an athletics retailer in recent years. The company made waves in 2018 with its introduction of the Nike Live store concept, a ...

For years, the go-to method for figuring out a "correct" shoe size was placing feet in the Brannock devices at local sneaker stores to measure its height and width. But while the system works, it ...

Your shoes probably don't fit; three out of five people, Nike says, are wandering around wearing the wrong size. It is, the company says, the biggest problem with wearing shoes, and bad fit leads to ...

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Do you know your own shoe size? You might think you do, but there’s a good chance you’re walking around in shoes that aren’t actually a perfect fit. Nike thinks it can change that with a new addition ...