The PRCA is modernizing judging with new AI replay technology and quarter point scoring that could change everything.

The Cowboy Channel and Cowboy Channel+ are the premier destination to watch Western sports content, streaming 600+ PRCA ...

Leadership from the PRCA, Las Vegas Events, the LVCVA, UNLV, Clark County and the state of Nevada signaled the start of the 2025 Wrangler National Finals Rodeo on Wednesday at the Thomas & Mack ...

The Professional Rodeo Cowboys Association and Women’s Professional Rodeo Association announced Wednesday, Nov. 26, the 2025 National Finals Breakaway Roping will take place Dec. 22-23, at the Cowtown ...

A Sidney native has once again received special recognition for his work as music director for several rodeos throughout the ...

During Virgil’s career, he cemented himself into rodeo history. He’s one of the few bucking horses to ever earn World ...

Prescott Frontier Days becomes the ninth organization to be honored with the Sowing Good Deeds award. Massey Ferguson and the ...

No one expected the Wrangler National Finals Rodeo to become a template for future big events in Las Vegas. But 40 years of ...

The 10-day event kicks off its 40th year in Southern Nevada today, boasting 379 consecutive sellouts dating to 1987 and ...

An equine herpes virus outbreak is forcing major changes at this year’s National Finals Rodeo and costing local businesses ...

The National Finals Rodeo (NFR) is the pinnacle event in professional rodeo, drawing cowboys and cowgirls from all over the United States and beyond to compete in Las Vegas. Whether you’re a die-hard ...

The Wrangler National Finals Rodeo gets underway today at the Thomas & Mack Center in Las Vegas, Nevada. Diné team roper Derrick Begay secured his 12th NFR qualification by having one of his best ...