The PRCA is modernizing judging with new AI replay technology and quarter point scoring that could change everything.

The Cowboy Channel and Cowboy Channel+ are the premier destination to watch Western sports content, streaming 600+ PRCA ...

Leadership from the PRCA, Las Vegas Events, the LVCVA, UNLV, Clark County and the state of Nevada signaled the start of the 2025 Wrangler National Finals Rodeo on Wednesday at the Thomas & Mack ...

The Professional Rodeo Cowboys Association and Women’s Professional Rodeo Association announced Wednesday, Nov. 26, the 2025 National Finals Breakaway Roping will take place Dec. 22-23, at the Cowtown ...

A Sidney native has once again received special recognition for his work as music director for several rodeos throughout the ...

Rodeo Rapid City has been named the "Large Indoor Rodeo of the Year" for the third year in a row. Rodeo Rapid City, which is ...

A historic vote took place among the PRCA Board of Directors, on whether to keep the Wrangler National Finals Rodeo in ...

During Virgil’s career, he cemented himself into rodeo history. He’s one of the few bucking horses to ever earn World ...

Prescott Frontier Days becomes the ninth organization to be honored with the Sowing Good Deeds award. Massey Ferguson and the ...

Celebrated for three decades of service at the NFR, Dr. Leslie Schur was named this year's PRCA Veterinarian of the Year, a ...

One of the biggest lineups ever is ready for the 130th Cheyenne Frontier Days with some of the biggest names in country music ...

For forty-five years, the Professional Rodeo Cowboys Association and Pro Rodeo Hall of Fame has called Colorado Springs, Colo., its home.However, the association is looking into a potential move ...