The PRCA is modernizing judging with new AI replay technology and quarter point scoring that could change everything.

Here are the 1st go-round results from the 2025 National Finals Rodeo at the Thomas & Mack Center in Las Vegas on Thursday, ...

Mo” Betta Rodeo Company owner Maury Tate, third from right, his daughter Hadley, holding buckle, and wife Nikki pose with ...

The National Finals Rodeo (NFR) is the pinnacle event in professional rodeo, drawing cowboys and cowgirls from all over the United States and beyond to compete in Las Vegas. Whether you’re a die-hard ...

Leadership from the PRCA, Las Vegas Events, the LVCVA, UNLV, Clark County and the state of Nevada signaled the start of the 2025 Wrangler National Finals Rodeo on Wednesday at the Thomas & Mack ...

The Professional Rodeo Cowboys Association and Women’s Professional Rodeo Association announced Wednesday, Nov. 26, the 2025 National Finals Breakaway Roping will take place Dec. 22-23, at the Cowtown ...

During Virgil’s career, he cemented himself into rodeo history. He’s one of the few bucking horses to ever earn World ...

Prescott Frontier Days becomes the ninth organization to be honored with the Sowing Good Deeds award. Massey Ferguson and the ...

The Cowboy Channel and Cowboy Channel+ are the premier destination to watch Western sports content, streaming 600+ PRCA ...

A Sidney native has once again received special recognition for his work as music director for several rodeos throughout the ...

The Daddy of ’em All will feature seven major musical acts in 2026, including Blake Shelton on July 23. Tickets go on sale ...

Rodeo Rapid City has been named the "Large Indoor Rodeo of the Year" for the third year in a row. Rodeo Rapid City, which is ...