Apple has acquired MotionVFX, a company that develops plug-ins, templates, and visual effects tools for Final Cut Pro.

Apple has acquired MotionVFX, the Polish maker of popular Final Cut Pro plugins and templates, strengthening its push into ...

Don't forget about the Pro Bowl. It's easy to get lost in the shuffle with Super Bowl 60 being just days away, but the NFL's all-star showcase is poised to take centerstage for one night before the ...

Following the launch of Apple Creator Studio this week, Apple has quietly stopped selling its "Pro Apps Bundle for Education" separately, but it remains available with the purchase of a Mac on Apple's ...

Apple's AirPods Pro 3 are around $50 off at several retailers. But should you ditch your AirPods Pro 2 for them? Here's my expert assessment, with an in-depth look at their key differences. Executive ...

Apple has updated its Final Cut Pro and Logic Pro apps for both the stand-alone apps and the versions in the new Apple Creator Studio bundle. Following are Apple’s release notes for the updates: • ...

Update, Feb 2: Apple has now pulled the remaining regional trial links. The original post follows below. Apple may have replaced standalone 3-month trials of Logic Pro and Final Cut Pro with Apple ...

Apple Makes It Harder to Try Final Cut Pro and Logic Pro for Free After the release of Apple Creator Studio, users will lose access to both programs' 90-day trial periods, though they’ll still get 30 ...

Apple Creator Studio is taking on Adobe's dominant Creative Cloud by offering a selection of apps to create content, paid monthly. There are massive differences between the two subscription services, ...

Erik is an 18 time Emmy award-winning DP, with over 20 years experience in photojournalism, working in newsrooms all over the USA. The last decade has seen Erik migrate into broadcast television and ...

Apple has been putting more onus on its services for the past several years — the company makes tens of billions of dollars in revenue from that side of the business, which it claimed had a record ...

Apple’s professional creative apps have been slower to jump on the subscription bandwagon than those from Adobe or some of its other competitors, but the company is taking a step in that direction ...