In this op-ed, Erin Core, managing director, Veracity Research explores the price paid for attention in a short form content environment from a marketer’s perspective. Isn’t it high time Adland starts ...
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FORM jumped more than +30% in the past day as leverage poured in, with traders calling the move a short squeeze. The rally began late Sunday and carried into Monday. Prices on major exchanges swung ...
YouTube monetization gets major updates: dynamic sponsorship insertion, side-panel live ads, and AI-powered shopping tools. YouTube creators will be able to dynamically swap sponsorship segments after ...
Mumbai: Short-form videos have overtaken television to become India’s top choice for daily video consumption, Meta said in a report. The study, conducted by Ipsos on behalf of Meta, found that 97% of ...
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Looking to get into YouTube Shorts, but only ...
LAS VEGAS and TORONTO—Over-the-top video solutions provider Quickplay today launched Quickplay Shorts, a tool to create and syndicate vertical short-form content from live and video-on-demand video ...
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YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...
Video content is booming, particularly short-form videos on TikTok and YouTube Shorts. These platforms have become an essential part of successful marketing strategy, allowing brands to reach wide ...
Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes ...
Short-form video content has taken the marketing world by storm in recent years, quickly establishing itself as one of the most effective ways to engage audiences. Platforms like TikTok, Instagram ...