When it comes to styling and straightening hair, keratin treatments are a staple — but that may change as soon as April of this year. "Keratin is a common protein found in skin," according to Dr.

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

Keratin treatments have long been lauded as the source of sleek and shiny strands. The salon service most popular for achieving a Brazilian Blowout is considered a staple for smooth, frizz-free styles ...

There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing quite compares to the results you'd get by booking a salon appointment for a professional keratin ...

Keratin is often marketed as a cosmetic miracle, but its real importance goes far beyond shiny hair or smoother skin. This structural protein is fundamental to how the body protects itself from ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Naturally, hairstylists know best, so we tapped a few pros to find out their ...