TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...

But with TikTok's uncertain future after its ... who value agency and transparency in owning their own brand and the discoverability of their work. Unlike previous generations who were more ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing ...

Guess’ six-day #InMyDenim TikTok challenge encouraged users to transform their outfits “from a mess to best-dressed.” It also gained the clothing brand thousands of new followers.