I've spent the last 10 years studying how people make health decisions, in research and in thousands of hours of coaching calls. Here's the pattern I keep seeing: When someone misses a goal they ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

These simple strategies based on self-determination theory can help you maximize your patients’ motivation to change. Facilitating patient behavior change is a constant challenge for primary care ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Sometimes fast, decisive action isn’t the best response. When you see a behavior that you ...