Xbox is chasing a new way to get more people streaming games. On Thursday, Microsoft announced that select Xbox players will be able to stream select games after watching ads, similar to how ...

Our overall goal is simple: to give players more affordable options to play,' Xbox's chief strategy officer says of the experiment, which is currently limited to Xbox Insiders.

Xbox is rolling out a test for ad-supported cloud gaming that will be available for a limited time on a voluntary basis for ...

Amazon is bringing Luna to the Prime Video streaming service, while Microsoft will test an ad-supported streaming of titles ...

Amazon is making one of the most obvious changes to its gaming strategy yet: putting its cloud gaming service, Luna, directly ...

Amazon gaming head Jeff Gattis discusses tapping into emerging markets, the kinds of games the company is targeting, and the ...

Amazon's cloud gaming service will now be available in a tab inside the Prime Video app for Fire TV users in the U.S. and U.K. The company's gaming chief says one of Luna's biggest challenges is that ...