Something Tim Cook said on his final Apple earnings call is changing how investors think about the company's products and ...

Ahead of the launch of Siri AI, Apple's outgoing CEO Tim Cook said the company will charge for artificial intelligence ...

Monetizing AI is a tricky business and it seems Apple's only plans so far are tying daily usage limits to users' iCloud+ ...

Apple is reportedly preparing a 7-inch AI home hub, new Apple TV, and updated HomePod mini as Siri becomes central to its ...

It was an overwhelming week for Apple, to say the least, as the iPhone maker saw its fortunes whipsaw throughout the ...

Tech giant Apple beats fiscal third-quarter earnings estimates with $109.4 billion in revenue as CEO Tim Cook prepares to ...

The company has been able to weather a market storm as more AI-focused firms have struggled.

Apple is planning to let users pay to increase their AI limits, with upgrade possibilities available through iCloud+. During ...

The first public beta for iOS 27 is now available for download, which means if you have a supported iPhone, you can try out the new Siri AI before it officially rolls out this fall. This public beta ...

A Fortune analysis looks at Apple's strategy of skipping the AI infrastructure arms race.

Billions of dollars are being poured into a new wave of AI technology. But will it pay off?