Amazon is finally pushing ahead into a new era of digital assistants with Alexa+, a that is powered by generative AI capabilities. It is more talkative with natural language capabilities, comes with a wide range of agentic chops,

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. But unlike before,

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.