Amazon has played a pivotal role in shaping Black Friday into what it is today: as one of the largest online retailers globally, Amazon’s influence on consumer shopping behavior cannot be overstated. Unlike Prime Day which is exclusive to Amazon Prime members, Black Friday is an event open to everyone and makes it accessible for all shoppers.

Amazon’s Black Friday sale kicked off early — and we know where to find the best under-the-radar deals. Right now, the site’s hidden outlet is overflowing with early Black Friday deals from Levi’s, KitchenAid,

New deals will drop as often as every five minutes during select periods throughout the deal event, so customers should come back often to find the latest discounts to check off their holiday shopping lists.