Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.

Ford Motor Co. announced a realignment of its long-term strategy, shifting investment toward hybrids, affordable EVs, expanded truck and van production and a new battery-storage business.

Ford shifts Blue Oval City production from electric to gas trucks, prompting state officials to consider renegotiating the $500 million incentives package used to lure the Detroit giant to Tennessee.

On Monday, Ford announced that it was discontinuing production of the full-size EV pickup. "It didn't make sense to keep plowing billions into products that we knew wouldn't make money," said Ford President and CEO Jim Farley.

It's the most dramatic example yet of the auto industry's retreat from battery-powered models in response to the Trump administration's policies and weakening EV demand.

The Ford Motor Company's recent announcement regarding the near-future strategy (until 2030) includes the unsurprising bombshell of an EV truck's untimely death

The auto manufacturer will begin producing gas-powered Built Ford Tough truck models at its renamed Tennessee Truck Plant in 2029.

The announcement follows Ford’s November sales report, which showed EV sales plunging 60.8% YOY to 4,247 units after the federal $7,500 tax credit expired Sept. 30. Hybrid sales rose 13.6% in the same period.

The Ford Motor Company has announced a comprehensive consumer-driven strategy shift that aims to maximize its profit growth, and deaths are following

Ford Motor Co.’s decision to take a nearly $20 billion charge as it shifts to hybrids from electric vehicles had little impact on the automaker’s stock but did send shares of battery makers lower.