HYBE bets on Latin music as its next global growth engine. CEO Isaac Lee explains the strategy behind HYBE Americas and why Latin artists are key.

After shaping some of the biggest acts in global pop, HYBE is setting its sights on Latin music with an ambitious new reality series from its subsidiary, HYBE Latin America. Billboard has exclusively ...

In a strategic step to broaden its reach in Latin music, HYBE Latin America has revealed Santos Bravos, its first-ever multi-platform series focused on creating the “next Latin pop sensation” — ...

Uniting 16 rising Latin talents from Mexico, Colombia, Brazil, Venezuela, Argentina, Peru, Spain and the United States, “Santos Bravos” is aiming to form a Latin pop group comprised of five ...

In November 2023, HYBE acquired Latin music label Exile Music, establishing HYBE Latin America with offices in Mexico City, ...

Tyla’s co-managers Brandon Hixon and Colin Gayle partner with K-pop giant HYBE for management and expansion into Africa as ...

Santos Bravos is HYBE Latin America’s newest boy band, and they are definitely one to watch. Representing Mexico, Brazil, ...

Hybe announced Tuesday that it has formed a new joint venture, NFO LLC, and entered a global management partnership with Tyla ...

HYBE is expanding its global reach with a new Latin boy group project. Open the Youtube video HYBE Latin America announced today thatSANTOS BRAVOS, a reality series to form a new boy group in Mexico, ...

The long-awaited comeback of hit boy-band BTS will offers their managing company Hybe “strong monetisation potential,” says ...

HYBE Latin America is rapidly growing its entertainment footprint with bold moves across multiple platforms, including the launch of reality TV talent competitions and striking major management and ...