Beyoncé has fans wondering what she has up her sleeve for Las Vegas on her "Cowboy Carter" tour. Here's why a rodeo would be ...

Iconic denim lifestyle brand Levi’s has unveiled a unique storefront takeover – the largest of its kind in Europe – with ...

It’s a trick Nancy Green is looking to perform for a second time at Beyond Yoga, the Levi Strauss & Co.-owned brand she ...

Recover™, the leading materials science company and large-scale producer of sustainable, high‑quality recycled cotton fiber ...

If you have ever wondered why there are so many tiny pockets in jeans, today is the day you find out. While many people may ...

A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for ...

A 'denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. "It’s ...

Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...

Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...

The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted “Pool Hall,” the second chapter of the REIIMAGINE campaign and a celebrati ...

A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...