And there’s ‘Masters of the Universe,’ which is the complete antithesis of what ‘Barbie’ is. ‘Barbie’ was all about ...

Mac, Dee, Dennis, Charlie and Frank have all been reimagined as Fisher-Price "Little People" in a new 17-and-up toy set.

At long last, the Masters of the Universe Origins Snake Lair Playset is back as Mattel finally debuts their long-awaited crowdfund ...

The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the launch.

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

"We built an incredible world, and it's gonna be really exciting for us to bring to our fans," says PJ Lewis, the company's ...

The Hot Wheels Elite 64 series is expanding with another station wagon, but this is a replica of a car much faster than the ...

It seemed strange that Fisher-Price — a manufacturer of beloved children’s classics like the ring-stacking toy and pull-toy ...

Toy maker Mattel re-established its annual guidance, albeit at a lower level. “There is still the potential for global trade ...

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...