UConn and USC turned a women’s college hoops matchup into a historic Nike Kobe tribute with every player wearing a different ...

Moments before the Vikings faced the Dallas Cowboys, the young quarterback walked along the sideline and shook hands with ...

The LSU Tigers are navigating a new era under head coach Lane Kiffin with the program stealing headlines left and right this ...

If there’s one thing Stephen Curry has mastered outside of relocating defenses, it’s reminding everyone that sneaker rules ...

Little Harry receives brand new shoes from Nike. A Florida town and its very expensive legal fight to take boathouses from ...

New England Patriots wide receiver Stefon Diggs debuted custom Nike Ja 3 football cleats against the Buffalo Bills.

Clairton coach Wayne Wade is the Steelers High School Coach of the Year, and the team's nominee for the Don Shula NFL High ...

Nike deal takes LSU into next generation originally appeared on The Sporting News. Add The Sporting News as a Preferred ...

The NFL is set to kick off two weeks of social justice initiatives across the league with the Inspire Change Weeks.

Coach Prime’s 2025 season at Colorado might be a dumpster fire: 3-6 record, shipping out talent, and looking "befuddled" on ...

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It's a situation that doesn't seem to be going anywhere soon, with an e ...