Red Bull has expanded its sports empire by taking full ownership of Newcastle Falcons, an English rugby union team competing in the top flight. The acquisition, announced Tuesday, includes an immediate rebranding of the club to “Newcastle Red Bulls” before the upcoming season begins next month.

Energy drinks giant Red Bull has completed its takeover of English top-flight club Newcastle Falcons. Newcastle, who were put up for sale towards the end of last year, are the first rugby union club to become part of the Red Bull stable and will now be known as Newcastle Red Bulls.

Energy drink giant Red Bull has completed a takeover deal for Prem Rugby club Newcastle Falcons that will see the struggling side rebranded as the Newcastle Red Bulls.