According to the San Diego Union-Tribune, Comic-Con’s famous building wraps have been earning advertisers fines for years. In 2024, the city issued 27 administrative citations for illegal advertising, with penalties for each infraction running up to $1,000 per day. Last year’s total ended up at $22,500.

This year's Comic-Con may not be featuring as much star power as usual, but attendees dressed up for opening day on Thursday were just as pumped as ever to be there. Richard Cao, 38, from San Diego, said he has been preparing for a long time,

San Diego Comic-Con 2025 opens with thousands of fans, celebrity guests and four days of fandom.