TikTok usually decides what's hot in terms of beauty and makeup, but it's not just Gen Z that can wear the new trends. Here ...

On top of running ads during games and having on-court signage, Sephora equips Unrivaled's glam room. Plus, their logo is ...

Get Lancôme Lip Balms, Anastasia Beverly Hills palettes, dark lips, and cream blush for cheap on Thursday, February 27.

She built her brand from the ground up, learning every element of the craft, from formulation to photography, marketing to ...

Jessica Ebraheim, who visited a Sephora store, shared her experience on TikTok last week. Ebraheim used a Dior brown eyeliner ...

“Wherever you see E. coli, you should just think ‘E. coli equals feces,’” she told the outlet. “That means someone went to the bathroom, didn’t wash their hands, and then stuck their fingers in that ...

I’m here to complete, not to compete,” says founder and CEO Violette Serrat, of her continued goals at a higher reach. “We’re ...

We’ve done a lot of deep diving into skin care, makeup, and hair care, and many of our top picks in these categories can be found at Sephora — occasionally even on sale. To help you find the ...

Founded in 2019 by two former Mecca Beauty executives, the sun care brand will make its U.S. foray in March, entering nearly ...

Minimalist beauty brand Merit is set to make its UK retail debut, launching in Sephora stores on 11 March. After two years of ...