News

Campaign Brief Asia14h

Dentsu Anime Report: Southeast Asia’s anime fandom fuels brand growth in APAC

Anime has emerged as a powerful growth engine in Southeast Asia, driven by the region’s young, digital-native consumers and ...
Campaign Brief Asia14h

BBH Singapore’s “Unthinkables!” celebrates 60 years with a rule-breaking chew

Chewing gum is famously banned in Singapore. So, to mark the nation's 60th birthday, BBH Singapore is introducing what could ...
Campaign Brief Asia19h

m25 Global Creative Series Episode 2: Dentsu Redder’s Livio Grossi on Vietnam’s vibe and verve and his blueprint for bold campaigns

The second episode of m25's Global Creative Series features Livio Grossi, Group ECD at Dentsu Redder, Vietnam. The Global ...
Campaign Brief Asia20h

Dennis Trillo tackles appliance fails the Filipino way in new Skyro and GIGIL campaign

For Filipinos, resourcefulness is second nature. When appliances start acting up, they don’t give up on them right away — ...
Campaign Brief Asia22h

21 young creatives from Asia to attend LIA Creative LIAisons in Las Vegas; 13 Global CCOs to inspire the Creative LIAisons Cohort

LIA has announced the 21 talented emerging creatives from Asia chosen to participate in LIA’s Creative LIAisons onsite ...
Campaign Brief Asia14h

McDonald’s India launches “It’s a McD Thing” campaign with two new films via DDB Mudra

Celebrating the magic of togetherness and spontaneous moments that have defined the McDonald's experience for generations, McDonald's India (West & South) has launched its latest brand campaign - ...