Sponsorship has long been a means for brands to obtain reach and diversify their audiences, from the wealthy ancient Greeks ...

The latest trends and developments in social media, from the rise of episodic branded video to Facebook’s bid to win back ...

Adobe’s AI and Digital Trends 2025 report, carried out in partnership with Econsultancy, found that 65% of senior executives believed AI and predictive analytics would drive growth in 2025, with ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

We spoke to five experts with their finger on the pulse of learning and development to find out what they see ahead in 2025. Marketers are frequently required to master new skillsets and tools to ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take. Social commerce that’s truly native to a platform felt for a ...

M&S is enjoying a boost in sales from Gen Z shoppers as it doubles down on investment in social media channels, with M&S’ Director of Online and Omnichannel, Stephen Langford, revealing that the ...

The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best. Sometimes, a single ...

Social video is currently a massive trend, driven in large part by TikTok and imitated by sites from Instagram to Snapchat, X and even LinkedIn. As a result, creative software that can make short, ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Omnichannel transformation means that “every single part of the business has got to be joined up,” says Joe Whitaker, Head of Digital Operations at Pets at Home. “What is the purpose of a store, and … ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...