Q: What is the Cartier Privé Tank Normale in platinum? A: The Cartier Privé Tank Normale in platinum is a 32 x 25mm watch with a ruby cabochon crown, a seven-link platinum bracelet, and a fully ...
Breguet’s use of engine-turning (or guilloché) for example, became a signature that still identifies the modern-day brand’s wrist watches, along with blued screws, the distinctively-shaped Breguet ...
Zenith has introduced a new Paris-exclusive limited edition, available only in the French capital. After releasing a three-hand Defy model in 2024, the brand now turns to the Chronomaster collection ...
While brands and institutions have no trouble capturing their attention, they sometimes rely on a polished image that doesn’t reflect the reality of the solitary watchmaker at his workbench. This ...
Q: What is BA111OD? A: BA111OD is a Swiss watch brand founded in 2019 by Thomas Baillod in La Chaux-de-Fonds. It runs on markups of 2.5 to 3 times production cost, well below the Swiss industry norm ...
During the brand’s first international event since Dieter Pachner assumed leadership, Certina welcomed GMT and WorldTempus to ...
When it launched in 1993, its oversized proportions, exposed rubber details and unapologetically sporty attitude sent a message that was very much of its time. But there’s another side to the big, bad ...
In just seven editions, Geneva Watch Days has become one of the defining moments of the watchmaking calendar, bringing to Geneva an open, decentralized format inspired by Dubai. But can that model ...
It is Baume & Mercier’s cornerstone collection. Since its comeback in 2021, the Riviera has become omnipresent. “Comeback” is the right word, since the original collection was first introduced in 1973 ...
As CEO Georges Kern explains, a great house is built on more than legacy alone. Brand revivals are fascinating to me—they are both a true challenge and profound responsibility. But when done right, ...
Any discussion of métiers d’art naturally begins with Jaquet Droz. At its workshop in La Chaux-de-Fonds, the brand now produces only one-of-a-kind ...
In April 2026, Ralph Lauren gave its Polo Bear a campus wardrobe. For the first time in a horological context, the brand's mascot appears dressed in a preppy, collegiate outfit, a look that fits hand ...
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