Using data from over 3,655 movies, I've discovered that directors are increasingly framing their character shots differently.

Using ten years of data from 160,000 films, I looked at how audience behaviour shifts each December to reveal the emerging ...

A deep dive into how over 10,000 movies and millions of audience signals help us work out if making sense makes cents.

When I published my first piece on standing ovations at film festivals a few weeks ago, I expected it to be a niche topic. Tricia Tuttle, the director of the Berlinale, had asked whether applause ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Last week in an article about how long your film needs to be to be accepted into film festivals, I mentioned in passing that a 90-second short film was eligible at nine out of ten film festivals I ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

This is final part of my collaboration with Screendollars in which we spoke to 246 cinema owners and exhibition-affiliated film professionals. We quizzed them on a range of topics, and their answers ...

Last Friday I was in Munich to speak at the Creators Conference of the German Producer Alliance as part of the Munich Film Festival. It was a really fun project as the event’s curator, Erwin M.

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...