Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) is a wrap. Held on November 27th, the twelfth edition of the event reached a new high ...

The mobile landscape is more competitive than ever, and app teams are now expected to scale with far greater precision. This guide reveals how App Store ...

Customer engagement platform Pushwoosh has released ManyMoney, a fully autonomous AI-powered marketing copilot designed to drive revenue growth for ...

The AI space is exploding… but so is competition. Paid ads are getting more expensive, trust is fading, and users are skeptical of unfamiliar tools. So ...

For years, connected TV (CTV) has been treated as the domain of brand advertisers — a big-screen storytelling channel, strong in reach and emotional impact, but rarely considered a performance engine.

As mobile marketers head into another year of rising costs, shrinking signal, and fiercer competition across search and social, one performance channel keeps gaining momentum where few expected it: ...

Last year’s Thanksgiving to Cyber Monday weekend drew a record-breaking 197 million shoppers, proving the holiday spending ...

AdQuantum has released the ultimate Snapchat Guide: Creatives & User Acquisition for Apps & Games. It walks you through how to get the most out of Snapchat for both performance and creative strategy.

This article was first published on ConsultMyApp blog Legacy brands have always walked a tightrope between heritage and modernity. But today, that tightrope isn’t something you balance on. It’s ...

Why SaaS Founders Should Care About HDD Building a startup means constantly navigating trade-offs: limited capital, ...

OpenAI has experienced several high-profile splits over the years, with key figures departing to launch their own ventures. One of the earliest and most significant was Anthropic, formed in 2021 by a ...