The network said client losses in China, Singapore and disruption in the Middle East drove a 4.8% organic decline.

Novo Nordisk, the maker of Ozempic and Wegovy, alleges Eli Lilly used outdated dose comparisons to support superiority claims in a national campaign that generated more than 700 million impressions.

Eureka Forbes has introduced a new campaign encouraging consumers to verify replacement filters during water purifier servicing to support long-term purification performance.

Kate McCagg, global director of Amazon Ads Brand Innovation Lab, explains how AI, first-party data and connected customer experiences are reshaping creativity—and why human judgement still matters.

The study finds 60% of Indian online searchers begin daily searches with AI assistants. Discover what it means for brand discoverability, trust and search strategy.

Is it time for brands and regulators to rethink beauty marketing in India's heartland as consumers grapple with the real cost of skin-lightening products?

Anime’s commercial opportunity increasingly lies beyond licensing a familiar character, and lies in recognising that it has become a cultural language ...

Tata Group retained its position as India's most valuable brand, with its brand value rising 7% to $33.6 billion.

As independent agencies gain greater visibility at Cannes, the discussion moved beyond who is entering the festival to a bigger question: what actually wins today—creative ideas, compelling case films ...

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 million views, dwarfing McDonald’s Beckham and Henry campaign.

The agency has serviced the account since 2017 and will continue to run it from Sydney across Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan.

From due diligence to decision-making, investor conviction hinges on founder reputation built long before the pitch ...