Eureka Forbes has introduced a new campaign encouraging consumers to verify replacement filters during water purifier servicing to support long-term purification performance.

At Cannes Homecoming 2026, a young creative and a future marketer share candid lessons, challenges, and hopes for the next era of advertising.

Sigma’s India rollout follows its global debut in June 2025, aiming to simplify fragmented programmatic buying through data integration and AI-driven planning efficiency.

Novo Nordisk, the maker of Ozempic and Wegovy, alleges Eli Lilly used outdated dose comparisons to support superiority claims in a national campaign that generated more than 700 million impressions.

The FMCG company turned social media comments, family memories, kitchen sounds and shared nostalgia into the Sambar Anthem, sung by Dixit.

Tata Group retained its position as India's most valuable brand, with its brand value rising 7% to $33.6 billion.

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 million views, dwarfing McDonald’s Beckham and Henry campaign.

It will encompass gaming, music, consumer products, immersive experiences, theme parks and other emerging media formats.

Anime’s commercial opportunity increasingly lies beyond licensing a familiar character, and lies in recognising that it has become a cultural language ...

As independent agencies gain greater visibility at Cannes, the discussion moved beyond who is entering the festival to a bigger question: what actually wins today—creative ideas, compelling case films ...

SaveLIFE Foundation’s campaign shifts road safety messaging from blame to behavioural economics, showing why financial pressures often drive unsafe choices.

Figaro has refreshed its century-old identity, launched a nationwide campaign featuring actor Sunil Grover, and is expanding retail education initiatives.