U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%.

While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is ...

Stitch Fix is more than a year into its rebrand, which highlights the apparel retailer as ‘empathetic’ to shopping ...

When Volvo was deciding how to celebrate its 70th anniversary in the U.S. market, the brand marketing team homed in on the ...

The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever's Senior Marketing Director ...

A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience.

AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. The New Zealand-based brand ...

Men’s grooming brand Manscaped embraces the unconventional. It doesn’t shy away from bold creative risks; it leans into them.

Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that dissonance is exactly why Barkman Honey chose that color for its newly rebranded ...

Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings ...

In this Q&A, Fordham University’s Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing, ...