The path from marketer to general management is one that is still rarely taken - but Kimberly-Clark’s John Starkey believes ...

Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a ...

From opening up conversations around miscarriage to ensure people get the support they need to Diageo’s mission to get drinkers to rethink tequila, it’s been a busy week. Here is my take.

In the latest episode, Elf Beauty’s chief brand officer explains how a purpose-led marketing strategy and diverse leadership ...

For only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race ...

The newly created role brings together Primark’s customer and digital teams, following increased emphasis on the retailer’s ...

The seeming incompatibility between seniority and flexibility means mothers are being forced out of careers they’ve spent ...

With market share growth defined as the function’s “most important” job, could marketers be succumbing to short-termism and ...

Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

The world’s biggest brands don’t stay big on their own – building them is a job that never ends. As the Kantar BrandZ Most ...