New CMO Oshiya Savur says there’s no reason Elf can’t become a $10bn business if it adds a “smidge of structure” to its ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.

The point is that cost is a poor proxy for value. The whole purpose of creativity is to create something whose value greatly ...

In the first of a new series on leadership, the Secret Marketer argues that this solitude shouldn’t be viewed as a punishment ...

In an era of uncertainty, B2B marketers are seeing the value of “injecting brand” into every stage of the funnel to make it ...

The winners won’t be the brands with the best AI tools, but those that use data and technology in service of a distinctive ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...

As Worldwide Cancer Research’s top marketer Laura Brady steps into the CEO job, she explains what lessons from marketing will ...

Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in ...

In her new series, When Theory Meets Tuesday, former Aldi marketing director Kyrsten Halley explores the gap between what the ...