BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row: it's now worth ...

David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella ...

Heinz: 'It has to be' by Wieden + Kennedy This is basically Heinz going ‘You know who we are. We don’t need to shout.’ Only a brand confident in its place in the world could get away with this. It’s a ...

Yet more from the tea wars, now it's Pepsi Lipton (which seems to be a J/V twixt Pepsi and Lipton's new owners CVC) launching a new global platform (Lipton is big in ice tea): 'Tea Changes Everything.

Volvo - Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a flamethrower to their past, Volvo stuck to what’s made them great and produced a ...